Helping Engineering Leaders
Play at the Top of Their Game
& Win the Future in Tech

Executive Coaching ᐧ Corporate Advising ᐧ Speaking

Lead Your Diverse Technical Team to New Heights
of Innovation, Productivity, & Happiness
with Empathetic, Inclusive Leadership

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Being an engineering leader is harder than being a regular leader. I should know.

For one, we can’t just hand the C-suite our JIRA dashboard when they ask for a status update. We don’t speak the same language.

That’s why engineering leaders are constantly being asked, “So, what is engineering actually doing?”

We have to communicate differently.

And what about the “guidelines” and standards created for us - like the DORA Metrics - that assume our engineers can work like robots? Not so!

Layer on the fact that engineering teams tend to be the least diverse and inclusive, and it’s no wonder engineering leaders have challenges like:

● Struggling to retain A-players
● Low team morale and engagement
● Sub-optimal productivity
● Issues with delegating and accurate reporting
● Building and launching products on-time

As the Former VP of Tile, hailing from a long line of other innovative, large-scale consumer technology companies, I’ve directed, led, and managed thousands of engineers, and here’s what I know:

Engineers are people, too!

That’s why I’ve broken away from my beloved corporate career path to coach, advise, and inspire Engineering Directors, VPs, and CTOs to build high-performing engineering teams: combining the productivity and innovation principles we need with the empathetic, inclusive leadership skills we can’t live without.

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Meet Jossie Haines

Former VP of Tile, Award-Winning Executive Coach

My network jokes that I know just about everyone in tech.

While I haven’t quite met everyone, I do enjoy being a connector. I’m probably most well known for my DE&I advocacy but my technical background is extensive:

20+ Years in Engineering; over a decade in leadership

Technical Emmy Award-Winner for leading the team that developed contextual voice navigation in Siri to discover and interact with Apple TV content

Designed and implemented products & services for 14M active daily users

Experienced in growing and scaling large global engineering teams

Directed mobile, backend, web, windows, and firmware engineering teams throughout the creation and launch of Tile location-finding solutions to millions of consumers

Products I’ve helped develop: Tile, HP Elite Dragonfly, Siri Music, Apple HomePod, Apple TV, Zynga’s FarmVille, ChefVille, and CAFE WORLD, & dozens more

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Discover Elite Performance at the Intersection of Technical Excellence, Empathy, & Inclusion

For CTOs, VPs, & Directors

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Put MORE Points on the Board

✦ Lead like a Pro
✦ Increase Productivity
✦ Retain A-Players
✦ Achieve New Levels of Quality
✦ Navigate Tricky Situations
✦ Accelerate Innovation

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For Tech Companies

Hire me to Advise, Speak, & Develop Your Key Leaders

✦ Corporate Keynotes
✦ Topic-Specific Workshops
✦ Technical Advisory
✦ Group Coaching for Leaders
✦ Accelerate Growth
✦ Build an Inclusive Culture

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Jen Durkee

Sr. Manager, Global Community Engagement at Mogul

Jossie has been an absolute pleasure to work with for Mogul events centered on DEI in the workplace, particularly in tech. Her expertise in all things DEI mixed with her experience as an engineering leader provides valuable insights that are unmatched! Jossie is not only super knowledgeable about DEI, but passionate as is apparent in all she does to move the needle for women in tech. I would highly recommend Jossie to lead your next DEI session, or to help you build out inclusive engineering and technical teams at your company.

Chelsea Harris

Head of Global Experiential Marketing at Mogul

Jossie is a true champion within the DEI space and was an amazingly thought-provoking speaker during Mogul's International ERG Day celebration in 2021. We loved having her involved and our audience was captivated by the insights she shared!

Jason Sujjon

Co-Founder at Buildingswell

Jossie was invaluable in my career growth and I feel blessed I got the chance to work under her. Jossie has this talent empathetically providing brutally honest advice which will motivate you to be the best version of yourself. Jossie really does invest in you because she truly cares and her insights have helped me get to create a venture-backed startup. Jossie's influence and work ethic never cease to amaze me. Her influence stretched further than the C-level suite. Her impact on organizations went far beyond her role. She helped shape a culture people loved working at keeping retention high and growing several business units leading to an acquisition. Jossie is truly one-of-a-kind and you would be doing yourself a disservice if you did not connect with her.

Nidhi Gupta

CEO and Co-Founder of Divhersity

Jossie's mission is to keep women in tech, and she lives this mission every single day. She has become a strong advocate for retaining women in tech; one of the ways to keep them in tech is by creating more diversity and inclusion in tech companies. She was a speaker at a recent panel hosted by Divhersity. In that talk, she helped educate the audience about how to advocate for DEI within their organizations. She also provided real-talk solutions on how to overcome barriers we all face, both as women in tech and advocates for DEI. Her subject matter expertise and passion for DEI is inspiring!

Cathy McBride

Director of Engineering at Breville

I started working with Jossie as soon as I was promoted to Engineering Manager. I had managed before, quite a lot actually, but never quite as this level with these types of engineers. One of my primary concerns was the jump from tactical to strategic thinking. When I had found out Jossie had been assigned as my coach, I was thrilled! As I also work in the IoT space, all of her experience was 100% directly related to mine. Jossie has helped me to work through multiple diverse situations, and helped uncover my blind spots and triggers. She is always extremely kind and non-judgmental, and has a myriad of resources on every topic we discuss. I very much look forward to my coaching sessions with her, and leave the sessions spinning with ideas and energy. Outcome? I was promoted to Director in less than a year.

Helping Engineering LeadersPlay at the Top of Their Game& Win the Future in Tech